Last fall we created a concept for Hawthorne Race Course called the Breeders’ Cup $5000 SuperBet Sweepstakes, and this year we re-launched it for the best known horse race in the world: The Kentucky Derby.
Here’s how it worked: register for free on Facebook, and earn unlimited additional entries every time you use your Club Hawthorne player’s rewards card. Five contestants each won a free $1000 bet on the Derby, and one lucky winner had the chance to play a life-changing $5000 bet on the big race.
For casual race fans: a $5,000 win bet on this year’s Derby winner, Animal Kingdom (20:1) would have paid $100,000! But to up-the-ante we let the winners bet exactas (picking top 2 horses) and trifectas (picking the top 3 finishers). A straight $5000 tri ticket on the 2011 Derby would have paid almost $10,000,000!!!
The $5000 SuperBet party was at the Club Hawthorne OTB at The Foundry in Aurora. Awesome, awesome place.
CHECK OUT MORE PHOTOS HERE.
LOST? FOLLOW US.
There's only one reporter in town who would interview a horse at 
