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TOPGOLF GETS GROOVE-ON WITH NEW “NITEGOLF” AND LAUNCH OF “PATIO-PALOOZA”

TOPGOLF GETS GROOVE-ON WITH NEW “NITEGOLF” AND LAUNCH OF “PATIO-PALOOZA”

Illuminated Targets, Live Music Add To Party-Vibe at Innovative Entertainment Complex

 Alexandria, VA (May 17, 2011)—Already renowned as the place where both golfers and duffers gather for a less serious take on the traditional game of golf, TopGolf is burnishing its party credentials with the launch of a new concept called NiteGolf.  Beginning Friday, May 20th at 9PM the lights on TopGolf’s high-tech course will go completely dark, the only illumination coming from the colored targets themselves: red, yellow, blue, green, brown and pink.  The music will be turned up, the waitress “caddies” will don glow-in-the-dark necklaces, and NiteGolf party will be in full swing.

“For people who haven’t been to TopGolf before, this is going to seem really wild: golf at night, in the dark,” said Willie Wilson, General Manager of TopGolf Alexandria.  “And for our hardcore fans, it’s going to be a whole new twist on the game they love.”

For the uninitiated, TopGolf is built around microchips embedded into regulation golf balls which players hit unrestricted onto a range consisting of 10 different color-coded targets.  Player points are tallied automatically based on distance and accuracy and are displayed on touch-screen monitors in private hitting bays that accommodate up to six people, complete with food and drink service.

“There’s already such a great night time vibe at TopGolf, this is going to really add to it,” said Susan Murphy, TopGolf’s Director of Marketing.  “Black light bowling was big several years ago, and many people have said TopGolf is doing for golf what Lucky Strike and other upscale lounges did for bowling, so this is in that spirit, but to me is a lot cooler because you’re outside in the summer, so the energy is that much more contagious.  Plus we just launched a new menu which our core fans are already raving about.”

NITEGOLF DETAILS

Fridays beginning at 11PM

Saturdays beginning at 9PM

May 20th thru September 3rd (Labor Day Weekend)

$6/game (20 shots).

Club rental is free. (Or bring your own!)

PATIO-PALOOZA

TopGolf will also launch its summertime “Patio-Palooza” on Memorial Day Weekend.  Every Friday, beginning on May 27th and running through Labor Day weekend TopGolf will host live music from 8-11PM on it’s outdoor patio that opens up to over a dozen hitting bays.  The complete line-up of bands is available online at TopGolf.com.

ABOUT TOPGOLF ALEXANDRIA

TopGolf is an innovative entertainment facility that uses computer microchips embedded in regulation golf balls to create an interactive game for both the hard-core and first-time golfers.  Players earn points passed on distance and proximity to 10 different targets.  The TopGolf entertainment complex, open year round, includes a restaurant, bar, 36-hole miniature golf course, custom club fittings and professional lessons.

The Alexandria facility is located just 10 miles from downtown Washington, DC; 2 miles south of I-95/I-495 on VA-613.  The facility also includes two 18-hole miniature golf courses.  For more information on TopGolf, please visit TopGolf.com, become a fan at Facebook.com/TopGolfAlexandria or follow the fun @TopGolfDC

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