John Hancock Observatory Hosts 2011 Brands and Bloggers Summit

Photo by 'Mom-Mom-Mom'

Agency360 connected the Midwest Moms Media Summit 2011 with John Hancock Observatory and negotiated and executed a key sponsorship deal resulting in the Observatory hosting the official 2011 Brands and Bloggers Summit afterparty. Over 100 of the most influential mommy bloggers in the midwest attended the event and shared their ‘Sky High’ experience with more than a quarter-million followers on Twitter. The hashtag used for all tweets, #BBSummit11, became the top  Twitter Trend in Michigan and Chicago for most of the day. Additionally, the social movers and shakers posted images and snippets on Facebook and created an amazing Instagram stream. Check out some of the great blog posts that mention John Hancock Observatory:


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