Bill has great expressions. A few are taken from (what I consider to be) obscure movies. Like Night Shift starring Michael Keaton and The Fonz (okay, Henry Winkler). Keaton plays some guy, named Bill (no joke) who works a night shift (I won’t tell you where) and has all these crazy ideas.
[Bill: I’m an idea man Chuck, I get ideas, sometimes I get so many ideas that I can’t even fight them off!]
The plot isn’t important, suffice to say Bill walks around dictating ideas into a tape recorder. Ideas like: feed the mayonnaise to the tuna. Brilliant! And now it’s kind of like a motto here at AGENCY 360°. Sarcastically so sometimes; earnestly others.
Something somebody else said to me recently about advertising: Traditionally, advertisers have placed the products that they want to sell into the framework of media companies with whom they want to advertise. 6 col x 4″. A :30 ad. 300×250 pixels. Etc. Your product, their box. Instead…why not just be the framework too?
I won’t give away the secret sauce (it’s mayo), but it’s got me thinking like a fish for now.
(Other random fish-sequitor: “I don’t know who discovered water, but it sure wasn’t a fish.”)
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