360 to Develop Santa-lympics for Event Namesake



Chicago-based Company Selected for Strategic Integration Capabilities, “Playful” Experience

December 18, 2012 (CHICAGO) – AGENCY 360⁰, the Chicago-based marketing, communications and events production company, has been selected by Santa Claus, Inc. to develop the inaugural “Santa-lympics.”  The festival-style event will take place at the North Pole from December 25-January 1 featuring innovative team-building competitions, a multi-national consumer rewards sweepstakes, and a concert by Coolio.
“We’re obviously thrilled to have landed this account, even as charity work” said AGENCY 360⁰ co-founder Billy Bracken.  “What Santa is looking for really aligns with our skill set and experience.  We’ve done a lot with midgets and I mean if we can put a camel race together, how hard could it be to work with flying reindeer?”

Santa Claus, Inc. initially sought a production company to help coordinate a post-Christmas employee party, but separately had also planned to launch a customer loyalty program and corresponding public relations campaign.  “When we met with 360⁰ all of the different things we were looking at came into a complete perspective,” said Santa Claus, founder and CEO of Santa Claus, Inc.  “They really fit in with our team.  And I don’t just mean Billy.”

Primarily Santa-lympics will be a week-long employee appreciation party.  However, 360⁰ immediately sought to integrate sponsorship opportunities and create world-wide market buzz through a social media sweepstakes.  As such the event will feature other 360⁰ clients:

  • Reindeer races managed by Hawthorne Race Course
  • Skydivers from the Chicagoland Skydiving Center will kick-off the opening ceremonies with demonstration jumps out of Santa’s sleigh
  • Q-BBQ will cater the entire festival
  • Cerulean Sports, creator of “Hell Run,” will produce competitions like “Elf Toss,” an obstacle race around the Island of Misfit Toys, and a Mrs. Claus Cookie Eating Competition
  • The world’s best fire department (Chicago) will provide emergency and first aid services
  • UV Cake will be the Official Vodka Sponsor of “Elves, Elves Everywhere” an interactive, multi-media arts installation


“These are sponsorships that will create world-wide excitement for the sweepstakes,” said Dakota Shultz, AGENCY 360⁰ co-founder.  “Imagine waking up on Christmas morning with this stocking stuffer: an all-expense paid trip to the North Pole to meet Santa himself, play games with the world’s best known playmakers, and the chance to ride Rudolph himself in the 1st Annual Santa Derby Stakes!  Talk about building customer loyalty!”  [Sweepstakes entry is void where prohibited; must be 21; send self-addressed envelope to “Santa-lympics Sweepstakes” at the North Pole; or enter-to-win on  Facebook is not a sponsor of this sweepstakes.]

Though they will work closely, the 360⁰ team will spearhead different priorities for Santa.  “Billy is going to work mostly with the elves.  I feel like they really see eye to eye.  Seriously.  That’s not a short joke,” said Santa.  “And Dakota will focus on the reindeer race.  What could possibly go wrong?”

The Santa-lympics closing ceremonies will be headlined by 1990s rap icon, Coolio.  (Yes, “Coolio Coolio.”)  Said Santa: “Little known fact about me: I too have ‘walked thru the valley of the shadow of death’.  So to have Coolio perform here at my house will be really special, and frankly a little scary.”



AGENCY 360⁰ is a Chicago-based marketing and communications company that has worked with a diverse array of clients in industries such as entertainment, sports, non-profit, dining, auto, health and politics.  Though the services that we provide our clients range from media buying to strategic press pitching to social media implementation to full-scale marketing and sponsorship development, our mission is to provide this work from a complete perspective to better achieve our clients’ overall goals.



Famously founded by Santa Claus, the company is based out of the North Pole bringing toys, games and joy to families around the globe.  Though the company is probably the best known brand in the world, they have yet to turn a profit as they remain committed to a strategy of giving their products away for free.

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