JOHN HANCOCK OBSERVATORY
Renowned as one of Chicago’s most high profile tourist destinations, JHO has not rested on its famed reputation. In recent years they have: added an open-air skywalk (the only one in Chicago); opened the City’s highest cafe with a full service bar; created an award-winning audio tour around its 360° walk-around Observatory; and most recently installed the world’s highest ice skating rink (January thru April). Not only has the Observatory become a ‘must’ for visiting tourists, Chicagoans and suburbanites continue to look (up) to the Observatory as a way to get enjoy and experience the City from a different perspective.
360° is responsible for John Hancock Observatory’s public relations and will coordinate their media buying in 2012.
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