What is TopGolf? (A growing question.) Basically, it’s golf for people who aren’t necessarily very good at golf and who like to eat great food and drink awesome Bloody Mary’s while hanging out with friends and family. It’s a game for people who don’t like to keep score themselves, but want bragging rights with their buddies. It’s like a driving range (though they hate that comparison) for the cool kids who would never go to a driving range. Personally, we think TopGolf will do for golf what upscale lounges like Lucky Strike did for bowling.
AGENCY 360° began working with TopGolf’s Chicago property (in Wood Dale) to generate publicity for their new rooftop beer garden. Soon we were working on all of their properties from Washington DC to Dallas, building up to the grand opening of their biggest and most impressive facility to date in Allen, TX. Along the way we planned all of their media buying to help launch their re-developed brand.
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