Bill (aka Billy, depending), a lifelong Chicagoan, brings a broad range of experience to AGENCY 360⁰ from Vice President of Pinnacle Advertising to Marketing Sales Manager at ABC-7, from the Mayor’s Office of Special Events to Executive Director of Chicago Gateway Green, a prominent nonprofit organization. Bill has a proven record of success in creating and selling strategic marketing campaigns and sponsorship opportunities. At Gateway Green he built annual revenues from $1.1M to $4.2M, increasing the corporate sponsor roster from 30 to nearly 100 partners for the public/private Expressway Partnership program. Bill has helped produce events nationwide from the 1996 Olympic Games in Atlanta to Advance Team events for President Bill Clinton, as well as high-profile local events such as Skate on State, The Visitors’ Choice Awards, and Taste of Chicago.
In the eight years prior to co-founding AGENCY 360⁰ Dakota produced, directed and marketed the largest black tie charity gala in Chicago, the Green Tie Ball. Highlights of this experience include: creating exclusive category and “Presenting” sponsorships; executing sponsor benefits such as sampling, core demographic exposure, expansive branding, store traffic incentives, business-to-business networking/hosting. Additionally Dakota was responsible for writing, directing and editing Emmy-nominated television commercials; creating print and cyber advertising and designing award-winning event marketing and organization collateral. Dakota holds a Master of Fine Arts Degree in Writing from the School of the Art Institute of Chicago and oversees all client communications and branding for AGENCY 360⁰ and its clients.